CURRENT PUBLIC AWARENESS CAMPAIGNS

The Washington County Board of Realtors® has launched a new dynamic campaign showcasing why Southern Utah is an incredible place to call home. The campaign emphasizes the importance of working with a trusted local Realtor®—a professional who understands the market, the community, and the complexities of real estate transactions.

To maximize its reach, the campaign includes radio ads with Canyon Media, digital ads on St. George News, featured articles in St. George Health and Wellness Magazine, five strategically placed billboards, banners at local high schools, and year-round advertising with Utah Tech University. Additionally, it extends across social media platforms, ensuring broad community engagement and visibility.

A key resource in this effort is SouthernUtahRealEstate.com, a platform designed to provide buyers and sellers with the most accurate and up-to-date real estate information. This site offers several advantages:

• Reliable MLS Data – Pulling directly from Washington County and Iron County MLS, it provides real-time property listings with the most accurate information available.
• Direct Agent Contact – Unlike third-party listing sites, it ensures that Realtors® remain the primary point of contact on their listings, eliminating lead capture barriers.
• Local Resources – Buyers and sellers can find trusted service providers, home inspectors, lenders, and contractors, along with valuable information about the area.
• Community and Market Insights – Features like buyer and seller tips, local attraction guides, and a regularly updated blog help educate and inform the public.

With the real estate market constantly evolving, having a resource like SouthernUtahRealEstate.com helps buyers and sellers make informed decisions with confidence. By incorporating this platform into your conversations and marketing efforts, you reinforce the value of working with a Realtor® who knows and cares about Southern Utah.

SOCIAL MEDIA PAGES

Stay informed and ahead of the game by following our Southern Utah Real Estate pages. We regularly share valuable content, including expert tips for buyers and sellers, the latest market updates, highlights of exciting local events, and so much more! Whether you’re looking to buy, sell, or simply stay in the know about the real estate market in our community, our social media pages are your go-to resource. Don’t miss out—follow us today and be part of the conversation!

CANYON MEDIA AD CAMPAIGN

Our current campaign with Canyon Media spans both radio and digital advertising on St. George News, reaching a wide audience across multiple platforms. Together, these efforts generate over 103,000 impressions daily—meaning thousands of people are learning about the value and expertise a Realtor® brings to the home buying and selling process every single day!

FUN FACT:

Did you know that one of our very own REALTORS® is the voice behind our jingle? 2024 WCBR President Tammy Houchen graciously lent her talent to sing and record it, making our campaign even more special. We’re proud to showcase the incredible talents within our REALTOR® community—thank you, Tammy!

CURRENT ST. GEORGE HEALTH AND WELLNESS MAGAZINE ARTICLE

THE KEY TO A SUCCESSFUL SALE

Selling your home can be both an exciting and intimidating journey. With so many factors to consider, it’s crucial to remember that one of the most important steps to ensure a successful sale is accurately pricing your home. The right price at the right time can lead to a smooth, quick sale with an optimal return on your investment. When you get it right, you’re more likely to attract motivated buyers, generate interest, and find the perfect offer in the busy Washington, Utah market.

Several factors influence your home’s price, including location, size and condition of the property, as well as current market conditions. According to the National Association of REALTORS®, it’s important to have a good understanding of the market in your area. Whether it’s a seller’s or a buyer’s market, an experienced REALTOR® can help guide your pricing decisions and strategy.

To make sure your price is competitive and accurate, a REALTOR® will compare your home to similar homes in your area—often referred to as “comps.” This process includes looking at recently sold homes that are comparable in size, age, and location, which allows you to list for a price that best reflects the true value of your property. But what about that kitchen or bathroom renovation, or the large open space out back? A REALTOR® will take those unique features into account to ensure your home is priced fairly.

While there are online options that can give you pricing estimates, those tools don’t capture the full picture, which is where the personal touch of a REALTOR® is invaluable. REALTORS® have access to the most accurate, up-to-date market data that is specific to Washington and surrounding communities in Southern Utah. They understand the nuances like schools, zoning laws, and city planning that affect pricing. They know how to adjust for your home’s unique features and are experts at evaluating market trends.

Pricing isn’t just about finding a number; it’s about strategy. REALTORS® know that setting your price just below a round number, for example, can make your home more attractive to potential buyers. Their knowledge and experience is the difference between a home that lingers on the market due to high pricing, as opposed to attracting the right buyers and encouraging competitive offers—leading to a quicker sale and potentially better offers. A well-priced home creates excitement, leading to strong, timely offers that help you move forward with confidence. With the guidance of a skilled REALTOR®, you’ll position your home to stand out in the market and achieve the best possible outcome.

In the end, pricing your home accurately is a key factor in making your selling experience as rewarding as possible. With the expert help of a REALTOR®, you can be confident that your home is priced right for the market, setting you up for a positive, smooth, and profitable experience. 

Published with St. George Health and Wellness Magazine, May/June 2025 edition, pg. 23

CURRENT BILLBOARD ADS

UTAH TECH UNIVERSITY CAMPAIGN

From advertisements at football and basketball games to engaging videos and sponsored events, Utah Tech offers it all! As part of our current campaign, we’re proud to be a Utah Tech Sports Partner, ensuring our logo, messaging, and ads are prominently displayed at events all year long. This partnership not only strengthens our presence in the community but also allows us to connect with the next generation of homebuyers and their parents. By reaching students, alumni, local families, and out-of-state visitors—including competitors traveling for games—we’re spreading the message about the value of working with a REALTOR® and the importance of homeownership to a wide and diverse audience!

REAL ESTATE BLOG

SouthernUtahRealEstate.com offers a dynamic realty blog packed with valuable tips, expert advice, and practical insights for homeowners and those looking to buy a home. New blog posts are published on Fridays, covering everything from market trends and homeownership tips to buying and selling strategies. Stay informed and never miss an update—follow us on social media for the latest blog announcements and more helpful real estate content!