CURRENT PUBLIC AWARENESS CAMPAIGNS

The Washington County Board of Realtors® has launched a new dynamic campaign showcasing why Southern Utah is an incredible place to call home. The campaign emphasizes the importance of working with a trusted local Realtor®—a professional who understands the market, the community, and the complexities of real estate transactions.

To maximize its reach, the campaign includes radio ads with Canyon Media, digital ads on St. George News, featured articles in St. George Health and Wellness Magazine, five strategically placed billboards, banners at local high schools, and year-round advertising with Utah Tech University. Additionally, it extends across social media platforms, ensuring broad community engagement and visibility.

A key resource in this effort is SouthernUtahRealEstate.com, a platform designed to provide buyers and sellers with the most accurate and up-to-date real estate information. This site offers several advantages:

• Reliable MLS Data – Pulling directly from Washington County and Iron County MLS, it provides real-time property listings with the most accurate information available.
• Direct Agent Contact – Unlike third-party listing sites, it ensures that Realtors® remain the primary point of contact on their listings, eliminating lead capture barriers.
• Local Resources – Buyers and sellers can find trusted service providers, home inspectors, lenders, and contractors, along with valuable information about the area.
• Community and Market Insights – Features like buyer and seller tips, local attraction guides, and a regularly updated blog help educate and inform the public.

With the real estate market constantly evolving, having a resource like SouthernUtahRealEstate.com helps buyers and sellers make informed decisions with confidence. By incorporating this platform into your conversations and marketing efforts, you reinforce the value of working with a Realtor® who knows and cares about Southern Utah.

SOCIAL MEDIA PAGES

Stay informed and ahead of the game by following our Southern Utah Real Estate pages. We regularly share valuable content, including expert tips for buyers and sellers, the latest market updates, highlights of exciting local events, and so much more! Whether you’re looking to buy, sell, or simply stay in the know about the real estate market in our community, our social media pages are your go-to resource. Don’t miss out—follow us today and be part of the conversation!

CANYON MEDIA AD CAMPAIGN

Our current campaign with Canyon Media spans both radio and digital advertising on St. George News, reaching a wide audience across multiple platforms. Together, these efforts generate over 103,000 impressions daily—meaning thousands of people are learning about the value and expertise a Realtor® brings to the home buying and selling process every single day!

FUN FACT:

Did you know that one of our very own REALTORS® is the voice behind our jingle? 2024 WCBR President Tammy Houchen graciously lent her talent to sing and record it, making our campaign even more special. We’re proud to showcase the incredible talents within our REALTOR® community—thank you, Tammy!

CURRENT ST. GEORGE HEALTH AND WELLNESS MAGAZINE ARTICLE

AFFORDABLE HOUSING OPTIONS FOR WASHINGTON COUNTY RESIDENTS

As we step into the new year, growth and progress are at the forefront of many minds, especially when it comes to life goals and increased financial stability. Real estate continues to be one of the best ways tobuild financial stability and improve your quality of life.

In today’s fluctuating real estate market, affordability and availability remain key concerns for many Washington County residents. While various housing and rental options might seem out of reach for some individuals and families, Accessory Dwelling Units (ADUs) are emerging as an increasingly popular solution to provide more affordable housing options. These small, self-contained units, sometimes
known as casitas, not only offer renters a cost-effective place to live, but they also give homeowners the opportunity to generate supplemental income by renting them out.

ADUs present a forward-thinking approach to solving both housing shortages and high costs, fostering financial independence and making them a win-win for renters and property owners alike. The market for ADUs is expanding due to their potential to alleviate housing demand without requiring large-scale new construction. Many areas, including Washington County, are adapting regulations to support their growth.

For both renters and potential buyers that might be considering this option, due diligence upfront is important. Even in an area that allows ADUs, zoning ordinances vary. Reach out to a local Washington County REALTOR® to become familiar with state and local area rules and regulations to prevent potential setbacks and navigate possible hurdles.

Push forward with a growth mindset and explore these options that are becoming a key tool to address affordability, promote wealth, and create more sustainable communities.

Published with St. George Health and Wellness Magazine, March/April 2025 edition, pg. 23

CURRENT BILLBOARD ADS

UTAH TECH UNIVERSITY CAMPAIGN

From advertisements at football and basketball games to engaging videos and sponsored events, Utah Tech offers it all! As part of our current campaign, we’re proud to be a Utah Tech Sports Partner, ensuring our logo, messaging, and ads are prominently displayed at events all year long. This partnership not only strengthens our presence in the community but also allows us to connect with the next generation of homebuyers and their parents. By reaching students, alumni, local families, and out-of-state visitors—including competitors traveling for games—we’re spreading the message about the value of working with a REALTOR® and the importance of homeownership to a wide and diverse audience!

REAL ESTATE BLOG

SouthernUtahRealEstate.com offers a dynamic realty blog packed with valuable tips, expert advice, and practical insights for homeowners and those looking to buy a home. New blog posts are published on Fridays, covering everything from market trends and homeownership tips to buying and selling strategies. Stay informed and never miss an update—follow us on social media for the latest blog announcements and more helpful real estate content!